Tim Reid | The overall process for running a world class podcast

This document provides a great overview of how to create a world class podcast – from finding the guest, to recording, to sharing it on various social media platforms.

This is also a great compliment to Troy Dean’s podcasting system here: https://melbourne.systemhub.com/company/systemDocument/view/id/15512 

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System Architect: Tim Reid
Website: www.smallbusinessbigmarketing.com
Generated as part of the www.BusinessSystemsSummit.com

Smart operating procedure

Step 1: Pre-Interview research

  • Define the objective of the podcast

  • Identifying and research guests that help to meet the podcast objective

  • Reach out to potential guest – call, email or via social media

Step 2: Setup the project in a project management tool and folders in a file sharing tool

  • Create a master checklist within your project management tool that can be duplicated per episode.

    • Add guest and episode details, links and due dates.

  • Create a master template folder structure that can be duplicated for each podcast episode. 

    • For example, you could use the following folders: Notes, Raw Audio, Guest Assets, Completed Audio, Website Details.

    • Tip: Google Drive, Dropbox or Box are all great services for sharing files.

Step 3: Prepare for the interview

  • Add researched guest information like specific questions, relevant URLs and social media details into the notes folder and/or project management tool.

  • Create a script for the interview covering off any additional sections within the episode.

  • A couple of days before the interview, remind interviewee about the interview – time and location.

Step 4: Conduct the actual interview

  • Conduct the interview either in person or via Skype, Zoom or GoToMeeting

  • Record additional episode sections where needed. For example, intro of guest, takeaways, what’s coming up next week or any other relevant sections depending on the format.

  • Save your raw materials like videos and/or audio files, images of the guests and any links or resources from the guest to the folders in your Google Drive.

Step 4: Post production of the interview

  • Hire someone to do the audio editing for you and share your raw files from the recording.

    • Make sure you lay down the segments in a chronological order to avoid confusion. Either by doing a recording and talking them through or creating a detailed written document. 

    • Include edit points with exact times if there’s anything inside interview that needs to be edited out. 

    • If you have particular segments that you want to add to production, make sure to create a separate folder in Google Drive for these.

  • Upload completed/produced mp3 back into the “Completed” folder.

  • Add any other information like photos, website, social media or other details supplied by guest that needs to be included in the show notes to the “Guest Asset” folder.

  • Upload the complete media file to a tools such as Omny Studio as a host and all in one management solution.

Step 4: Create and upload show notes to the website

  • Prepare episode notes: Add copy, links, resources, SEO metadata and social media details.

  • Upload the show notes to your website – transcripts, resources and images.

    • Add the podcast episode from Omny Studios to your website via the Media Player.

    • Perform basic SEO to help your content/podcast gain visibility within Google.

Step 5: Share the podcast episode on various social media platforms

  • Share the podcast episode on Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Instagram and Soundcloud.

    • Tip! You can use a social media management tool like Hootsuite or Buffer to help sharing automation.

  • Create an email newsletter to send out weekly or when you have a new podcast episode to share.

  • Send an email to the guest once the podcast goes live and ask them to share it to their audience.

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Tags

  • marketing
  • Tim Reid
  • Business Systems Summit