This document provides a great overview of how to create a world class podcast – from finding the guest, to recording, to sharing it on various social media platforms.
This is also a great compliment to Troy Dean’s podcasting system here: https://melbourne.systemhub.com/company/systemDocument/view/id/15512
===
System Architect: Tim Reid
Website: www.smallbusinessbigmarketing.com
Generated as part of the www.BusinessSystemsSummit.com
Step 1: Pre-Interview research
-
Define the objective of the podcast
-
Identifying and research guests that help to meet the podcast objective
-
Reach out to potential guest – call, email or via social media
Step 2: Setup the project in a project management tool and folders in a file sharing tool
-
Create a master checklist within your project management tool that can be duplicated per episode.
-
Add guest and episode details, links and due dates.
-
-
Create a master template folder structure that can be duplicated for each podcast episode.
-
For example, you could use the following folders: Notes, Raw Audio, Guest Assets, Completed Audio, Website Details.
-
Tip: Google Drive, Dropbox or Box are all great services for sharing files.
-
Step 3: Prepare for the interview
-
Add researched guest information like specific questions, relevant URLs and social media details into the notes folder and/or project management tool.
-
Create a script for the interview covering off any additional sections within the episode.
-
A couple of days before the interview, remind interviewee about the interview – time and location.
Step 4: Conduct the actual interview
-
Conduct the interview either in person or via Skype, Zoom or GoToMeeting
-
Record additional episode sections where needed. For example, intro of guest, takeaways, what’s coming up next week or any other relevant sections depending on the format.
-
Save your raw materials like videos and/or audio files, images of the guests and any links or resources from the guest to the folders in your Google Drive.
Step 4: Post production of the interview
-
Hire someone to do the audio editing for you and share your raw files from the recording.
-
Make sure you lay down the segments in a chronological order to avoid confusion. Either by doing a recording and talking them through or creating a detailed written document.
-
Include edit points with exact times if there’s anything inside interview that needs to be edited out.
-
If you have particular segments that you want to add to production, make sure to create a separate folder in Google Drive for these.
-
-
Upload completed/produced mp3 back into the “Completed” folder.
-
Add any other information like photos, website, social media or other details supplied by guest that needs to be included in the show notes to the “Guest Asset” folder.
-
Upload the complete media file to a tools such as Omny Studio as a host and all in one management solution.
Step 4: Create and upload show notes to the website
-
Prepare episode notes: Add copy, links, resources, SEO metadata and social media details.
-
Upload the show notes to your website – transcripts, resources and images.
-
Add the podcast episode from Omny Studios to your website via the Media Player.
-
Perform basic SEO to help your content/podcast gain visibility within Google.
-
Step 5: Share the podcast episode on various social media platforms
-
Share the podcast episode on Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Instagram and Soundcloud.
-
Tip! You can use a social media management tool like Hootsuite or Buffer to help sharing automation.
-
-
Create an email newsletter to send out weekly or when you have a new podcast episode to share.
-
Send an email to the guest once the podcast goes live and ask them to share it to their audience.