James Tuckerman | The 7 Step Automated Lead Generation Process

This document outlines a 7 step process for generating leads in a systematic and automated manner. You will discover how to create a marketing funnel that turns strangers into prospects and prospects into customers – best of all, it’s scalable.

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System Architect: James Tuckerman
Website: www.notsofreakyuniversity.com
Generated as part of the www.BusinessSystemsSummit.com

Smart operating procedure

Step 1: Define your target audience, their problems and how your product or service will solve it for them.

  • Your audience needs to be large in number, easily contactable and actively looking for your products or services.
    • Suggestion! You may need to narrow your target audience to improve your conversion rate.

Step 2: Create a lead magnet / opt-in gift that is of high value for your target audience.

  • Suggestion! The best, highest performing opt-in gifts do one thing: they tackle the headache of your target audience before they even know they need your products or services. 
     
  • The successful structure of a headline must be “How to go from A to B” where A is the problem and B is the solution that your product or service offers.

Step 3: Place your opt-in gift on a dedicated landing page.

  • Note! Landing pages have better conversion rates compared to opt-ins put directly on your website.

Step 4: Create a customer-centric checklist for successful opt-ins.

  • Use these checklists not only as a deeper form of engagement but as a powerful tool to collect extra data for your leads.
     
  • Example: Headline “Do you have what it takes to “Insert-Your-Outcome” - complete this test/checklist to find out.”

Step 5: After completing the checklist the prospect is taken to a ultimate online transaction (U.O.T) page.

  • U.O.T. can be an online sale, but also a coupon download or an appointment set.
    • Suggestion! Use your checklist to differentiate your leads and send them to different U.O.T pages.
  • U.O.T. page is where the online deal ends, and the marketing results can be measured.

Step 6: Create an auto-responder sequence to send to all prospects who successfully opted-in on your landing page.

  • The structure of the email sequence:
    • Email #1 - The promise: send immediately after opting in, include the promised high-value gift, keep it short and straight to the point.
       
    • Email #2 - The welcome: tell your story, your “why” and what you are passionate about, don’t try to sell anything.
       
    • Email #3 - The offer: re-articulate the offer from the U.O.T page or direct them back to that page.
       
    • Emails #4 – 7 - Follow up.
      • Note: it takes at least 7 touch points to turn a stranger into a prospect, and then into a customer. 

Step 7: Specify your traffic sources and drive traffic

  • These can be a website, social media platforms, and/or paid traffic sources like AdWords or Facebook.
  • It’s recommended you utilise paid traffic sources as soon as possible. These sources are easier to turn on and off as needed and are typically more scalable.

Videos

Supporting notes

Find out more about James Tuckerman and Not So Freaky University by clicking on the following link: www.notsofreakyuniversity.com/iknowjames

Tags

  • marketing
  • lead generation
  • Business Systems Summit
  • James Tuckerman