This is a systemised process for turning the business social networking site, LinkedIn, into a lead generation machine. The LinkedIn Lead Generation Machine is an end to end solution for researching your target prospects, connecting and messaging with them.
The ultimate aim is to develop a consistent, scalable lead method of delivering qualified sales leads to your sales team. This strategy is ideal for filling up live business events, webinars and generating leads for sales teams to turn into appointments.
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System Architect: Cornerstone Business Solutions
Website: www.cornerstonebusinesssolutions.com.au
Generated as part of the www.BusinessSystemsSummit.com
Step #1: Optimise your Linkedin profile
This includes the 4 most important parts of a profile:
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Profile Picture
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Your picture needs to instantly capture the eye at a glance and create “instant authority”. The goal is to have them read the headline on your profile.
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Headline
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A great headline: helps to further convey authority; differentiates you from the rest of your competition and includes a URL to your website.
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Current position
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Having your company website link as your current position will help you drive traffic to your website and landing pages.
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Profile Summary
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Treat your profile summary like a sales letter – have it pre-sell prospects on the problem you solve.
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Profile summary FORMULA:
- You know how [companies] are looking for... [big problem]? I solve this. I do this by [unique benefit statement] because of [unique attribute about you].
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Example: You know how [most speakers and coaches struggle to write a book and get it to become a #1 bestseller]? I solve this. I do this by [utilising a piece of software I have, with super cheap outsourcers to make it almost inevitable that you end up a bestseller on Amazon].
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- Suggestion: Avoid these buzzwords!
- Responsible, Strategic, Creative, Effective, Patient, Expert, Organisational, Drive, Innovative, Analytical.
- Suggestion: Use emotional words to make it even more powerful.
- Frustration, Fear, Helpless, Fun, Proud, Satisfied
Step #2: Run targeted searches through sales navigator to identity your target audience.
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Identify the people you would like to connect with based on the following:
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Industry
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Company Size
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Geography
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Title
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Relationship (2nd Connections)
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Narrow down your prospects by using advanced search filters such as Seniority Level and Function.
Step #3: Create a spreadsheet to monitor responses and actions.
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See example template attached – “monitor-spreadsheet.xlsx”
Step #4: Send invitations to connect with your identified connections.
- Send customised versions of “Email Template 1” to qualified prospects.
- Don’t send more than 50 invitations daily.
Step #5: Wait 2 days and send follow-up messages to successful connections.
- Once connected follow up with “Email Template 2”.
- Book any appointments based on those positive replies.
Step #6: Follow up those who haven’t replied
- Wait 2 day and follow up using “Email Template 3” those who haven’t responded to “Email Template 2”.
- Book any appointments based on those positive replies.
Step #7: Follow up one last time to those who haven’t replied
- Wait 3 day and follow up using “Email Template 4” those who haven’t responded to “Email Template 3”.
- Book any appointments based on those positive replies.
Step #8: Export and segment LinkedIn Connections List.
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Exact all data including emails addresses from Linkedin.
Step #9: Import and send a series of emails using your mailing system.
- Send emails to your long term nurture list every week (these are your connections who have not responded to any of your messages or your connections who responded that they are not yet ready to take your offer).
- Use a email systems like MailChimp, AWeber or marketing automation tools like Infusionsoft or Ontraport.
Step #10: Run a Facebook Ads Campaign targeting your LinkedIn email database.
I can see you are passionate about what you do and feel that our values are aligned. Would you like to connect with me and share my LinkedIn connections? If there is anyone you would like to meet, let me know so I can help you out.
Regards,
(Your Name)
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So, if you’ve been sitting on the fence, now’s the ideal time to find out whether offshoring is right for your business.
But I’m going to be upfront with you. I don’t make the Outsourcing Accelerator FREE Trial Offer available to just anyone. We invest as much (if not more) into building your team and are only willing to work with Australian companies whose values are aligned with ours.
There are a limited number of FREE Trials available and once places are filled, this offer will be shut down without notice.
To find out more, simply reply to this message.
First in, best dressed.
Talk soon,
(Your Name)
I just wanted to check if you received the message I sent a few days ago?
Would you be interested in finding out more about our Outsourcing Accelerator FREE Trial Offer?
To find out more, simply reply to this message.
Thanks,
(Your Name)
Today’s important because it’s the last day to get in touch regarding the Outsourcing Accelerator FREE Trial Offer. Just in case you’ve been swamped (which means you need this more than anyone), here’s a summary of the offer.
“Cornerstone will build you a powerful offshore team at our cost. FREE recruitment, set up, onboarding, training and support for 120 days. If we don’t deliver, you don’t pay us a cent.” See this short video to learn more: http://bit.ly/2p2JSzh
That’s right, a totally revolutionary FREE TRIAL that lets you reduce costs and scale up without the usual headaches, stresses or large upfront investments of time or money.
If you’ve been putting it off, don’t wait any longer.
To find out more, simply reply to this message.
Regards,
(Your Name)